The Opportunities to Combine Game with Advertising World

“Indonesia Bermain” event held over two days at the Sasana Culture (Sabuga) Bandung, 22-23 October 2011, not only meet gamers with developers at the show and play together. There is also a seminar of games practitioners in Indonesia who share their experience developing gaming industry.

One of the lecturers is M. Arief Budiman, Managing Director of PT PetakUmpet Creative Network of Yogyakarta. Arif talking about advergaming, advertising opportunities to enter the gaming industry, and conversely, the opportunity of game to enter in the advertising industry. Advertising opportunities in the gaming industry by Arief i.e. if the people in the advertising industry can take advantage of games as a tool promoting the ad.

"A good ad is an ad that does not appear as advertising. Game is one of the way so people do not realize is seeing an advertisement," said Arief in the arena of Indonesia Bermain conference, Sabuga Jakarta, Saturday (22/10/2011).

While conversely, the game opportunity to convince advertising practitioners is the game developers should be able to combine idealism with commercialism. "Do not rigid think by just defend idealism. There is no battle between idealism with commercialism. Both can be combined," said Arief.

The combination of idealism with commercialism by Arief can be combining if the developer could create a game with cool elements. "The bottom line is you have to think whether people would look cool if play your games? With feel cool, they will continue to play and that's where advertising opportunities come," Arief said.

Arief exemplifies Apple product is not a new product. Everyone has been using mobile phones before the iPhone come in. However, with innovations design and technologies that allow mobile users to use the iPhone looks cool, coupled with a good marketing strategy, finally the iPhone become the most searched mobile phones in the world. It could also apply in developing the game.

"There are three levels of the game's, first level is a game that only become commodity products, created just to meet industry needs and mass produced .. The second level is a game that has a function, can be educational tools, or may have cultural value. The third level is the game, which has intangible value. This game like this has strong element of why, make people always to find out, "said Arief.

According to Arief, creativity is very important in the gaming industry. Creativity is the ability to change problems into opportunities. Thinking outside the box, thinking someone else will be able to make the game result has a magnet and easily accepted by society.

Free Advertising for Local Small Business

Facebook made a new surprise when announced it plans to offer free advertising worth of $10 million last week for a small business that began in January. The companies said the move was an opportunity for small entrepreneurs to test and feel the world advertising of social media and for long-term goals are expected to stay loyal advertisers using Facebook.

Facebook is not the only one who takes this discovery, providing free advertising for small businesses. HopStop also announced their plans, free advertising program, this month. Small business owners can advertise free on the HopStop for 30 days worth of $ 250. While Linkedin offers small business owners $ 50 - $ 100 coupons for free advertising. Even the king of online search, Google, also offering the same thing through the AdWords program and special promotions for new customers AdWords. It is free promotion provides an opportunity for small businesses to grow back and look for new customers.

Facebook will give $ 50 worth of free advertising that they can use to advertise to targeted customers that will generate thousands of impressions, said Grady Burnett, Facebook vice president global sales and operations.

Free advertising program is only the first part of a campaign to make friendship with the small business community. In the second part, Facebook will go down to the road to promote, from city to city holding seminars and workshops to help business owners understand and make the most of their advertising on Facebook. 800 million users around the world make facebook as the largest social media sites in the world, and this is used by Facebook to stabilize its revenue in the future by attracting local businesses to get involved in it

Stop Reading and Start Action

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Another way you can take is to buy 1-2 eBooks on a topic you like or you can download a free EBooks on some related forums. Read and do it step by step what authors said correctly to achieved your target is achievement for the progress of your online business. One disadvantage is you have to do trial and error that will spend your time.

It is up to you, which way you will take, for the best results, adapted toyour condition. Because each method has their advantage and disadvantages. Start action now.