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Saturday, 17 September 2011

Understanding Viral Marketing Concept

The concept of viral marketing is to make your product known and marketed by others from mouth to mouth.

The explanation below might help you to understand the concept of viral marketing:
"There are actually very good restaurant in your area. However, you never buy food at the venue. However, neighbors or friends who buy food at the restaurant and feel how good the food he eats. So unconsciously, eventually when a friend or neighbors meet you, they will surely tell you about the delicious food they ever ate. Therefore, after you heard the story, you will also be very interested to buy and try your own food." That’s my explanation about the concept of viral marketing.

Actually viral marketing strategy is very effective strategy as a means of marketing your product or business. Why do I say so? Because when viral marketing works, then you can save energy and money. All you have to do is make every customer feel satisfied, and then your customer by itself will recommend your business to family, friends, neighbors, friends and office.

Although it is very effective marketing strategy, to make this viral marketing work is not easy. There are several things to consider supporting these marketing strategy works. Here are some things I mean:
  • Creating a quality product, unique and different from the others so it has more value for consumers.
  • Provide good customer service so that consumers are not disappointed when buy your goods and products, even if your business is a restaurant.
  • Keep your customers satisfied when buying at your place, make them feels memorable shopping at your place, so that consumers will return to your place as a loyal customer.
Well, that is how I think about Viral marketing strategy. I hope that this article can help you to develop your business.

Finally, the key of viral marketing strategy is customer satisfaction. Without satisfaction, there would be no viral marketing. Once customer disappointment with your business, then it will backfire for your business. Because it is obviously not a good thing given by them to others, but the ugliness of your business that will spread.

Saturday, 10 September 2011

Investment Manager Business Still Lucrative

Fanstastis Growth Composite Stock Price Index (IHSG) on the Indonesia Stock Exchange (BEI), which is supported by the brilliant performance of macro-economic growth in Indonesia, could become a magnet for the development of Investment Managers(IM) business.

Just imagine, from 30 IM in 1995, the number of fund management companies in the country increased to 47 MI in 2000, and eventually recorded 82 company per August 9, 2011.

Growth in the number of IM occurred in 16 years. From 30 IM in 1995, the number of MI increased three times to 99 IM in 2009. But many companies do not comply with the provisions of IM make the capital market regulators do a lot of license revocation.

For example, during 2010 Bapepam-LK recorded revoke the business license from eight securities firms are conducting business as an investment manager. Eight securities firms are PT Brahma Capital, PT Danpac Asset Management, PT Eurocapital Peregrine Securities, PT TDM Aset Manajemen, PT AmCapital Indonesia, PT Synergy Asset Management, PT Masindo Artha Securities and PT Majapahit Securities Tbk.

To maintain the stability of the fund management industry, in this case the mutual funds, capital markets referee even had to temporarily suspend licensing new businesses to the Investment Manager. The rule was repealed three years later.

Now, with the reopening of the permit, more companies who want to establish a IM company. Bapepam-LK recorded, there are four local companies that currently take care of licensing.

Not only from within the country, the interest also comes from foreign companies. Djoko admitted that he had conducted several talks with local and foreign companies apply for permission related to the intended.

"That being processed is a local IM candidate, new foreigners IM candidates limited for discussion, although many who expressed interest, " he said

Greek overcome the debt crisis began to sell an asset

Indonesia, when ‘rescued ' by IMF in times of crisis 'forced ' to sell assets through privatization. The same way will now be carried out by Greece, which will speed up asset sales under the European Union and IMF monitoring.

The Greek government intends to accelerate the implementation of the privatization plan, by transferring a number of state assets to privatization fund in the first phase.

Greek Finance Minister, Evangelos Venizelos said, the transfer will begin as early as Wednesday, and the privatization funds assigned to negotiate the sale of the state assets in energy companies Depa and Helpe immediately.

Venizelos added that the first wave of privatization also includes an extension of Athens airport operating concessions, permits sports betting company OPAP and the new mobile phone operator license.
“The assets will be transferred tomorrow to the state-owned funds and the same will be done so that the program completion rate can be fast,” Venizelos told AFP on Wednesday (07/09/2011).

He was speaking after a cabinet meeting held due to Greek pressure from its partners in European and international institutions to increase efforts to stabilize its finances. The pressure came after Greece in claims last week could not meet the deficit target of trimming.

The Greek government intends to privatize and lease its assets worth 50 billion Euros, equivalent to U.S. $ 70 billion in 2015, as an effort to reduce debt is now equivalent to spending 1.5 years. Venizelos believes Greece will be able to meet the target of privatization, by obtaining 5 billion euro this year.

The EU and IMF, which has provided bailouts to 110 billion Euros or about U.S. $ 154 billion, will oversee Greek privatization program. Privatization programs should be initiated in the last month, but so far Greek only sell stake in telecommunications operator to Deutsche Telekom. In an ambitious privatization plan, Greece intends to sell the ports, postal services, electric power companies and banks

Tuesday, 6 September 2011

Tips to Attract Buyers in Online Business

Online business can be said more easier, low cost compared to open a physical store. As long as your Internet connection not broken, an online business can be run anytime and anywhere. But there are other factors that also contribute to a successful online business, branding.

Products Branding is very important to improve good image of your product if managed well in doing online business. This has been proven by several online businesses that have been successful with an online system of agents and distributors.

Quality and product innovation, as well as sales scheme through agency contributed to online business success. Do not stop there, perseverance in marketing their products and to enhance the brand also contributed.

The ability of product branding has success to increase sales through online business. In the first two months, their business turnover reached USD 5000. They managed to sell 3300 products by the end of August 2011, since first production in May 2011.

Product Photos
With an attractive product photos, online shoppers can get an idea about the product being sold. Especially if there are photos how to use products with a variety of styles, inspiring force for the buyer.

While for agents and distributors, quality products photo make easier for them to sell. Photo products facilitate business in selling products.

Selling Updates
In addition, customs status updates on various social media also affect sales. Moreover, if the status explaining the number of items sold. For online businesses that rely on agents, record sales of products that are informed to measure the success of products and sales. That way, agents or distributors who are interested in doing business online can measure the extent to which online business opportunities.

Trust becomes a critical success factor of online businesses. With the increasing number of products sold, and it is good information over the Internet, more business opportunities wide open. No doubt then that more and more buyers are also business partners who are interested and confident with the online products.

Monday, 5 September 2011

HP PC Business Unit Did Not Stop

Hewlett Packard (HP) denied that they would stop their PC business unit. This was revealed in an open letter posted by the top brass of UK and Ireland HP.

 As quoted from Pocket-Lint, Friday (8/26/2011), Paul Hunter, head of the Personal Systems Group (PSG) HP, sent an open letter that contains a rebuttal to the news that circulated during this time.

“First of all I want to clarify misunderstandings about the future of Personal Systems Group at HP. There are some fake stories about HP's that will stop their PC business,” writes Hunter.

“I said that at present there is no HP says it will stop the PC business unit. There are three options being investigated, whether HP will be back again to run the PC business unit, sell or keep it as our portfolio, "he explained.

Hunters also explained about HP's commitment to WebOS. "All webOS products will still be supported and HP will also continue to support the development of WebOS platform, " he said.

In addition, Hunter is also 'blame ', the rapid development of the market environment for the failure of webOS acceleration. But he also acknowledges that HP is slow in answering many questions about WebOS.

We are working to convince the customer that anybody who has webOS device will have a positive experience,"said Hunter

Sunday, 4 September 2011

Tips to Run Online Business

Like breathing, surfing in cyberspace has become a major requirement of the 3G generation. This generation is connected to the Internet in almost all aspects of life, including the activities of their shopping needs

As reported by Legal from various sources, would not be surprised, in addition to social networks, sites that sell mushrooms. Thousands of online shopping sites offer ranging from food, clothing, electronic goods, up to a variety of complementary needs hobbies.

Many people are tempted by the easy to fill the coffers of money through business in the network (online). At first glance, this business is easy and promising. With just a computer equipped with Internet connection, as well as digital cameras or mobile phones with cameras to take pictures, we can create a website and launch our virtual business.

However, setting up an online business is actually complicated. Many people who try and then eventually went bankrupt due to various factors. Starting from the limitations of management, the difficulty to attract capital and markets, technical constraints such as the management of the site. Therefore, it takes some basic knowledge to start this online business.

Technology Knowledge
These are things that absolutely must be controlled by those who want to start a business online. Understanding about domain, hosting, and site preparation process including the knowledge base that must be controlled prospective e-marketers.

Utilizing a free domain or hosting can be an alternative. However, the risk is, when the domain or hosting got problems and deleted, the account we have will also disappear without any backup.

Mastery of technology also includes an understanding of payment system, for example by using a payment processor, transfer between accounts, or use paypal. Another aspect of technological literacy is to understand and master the business management of the site. Among these aspects is how we secure website that we build, avoid the trap of search engines, until maintenance.

Market Control
Online business niche is still very large in accordance with the lifestyles of people who are familiar with the Internet. Busyness and laziness jostling in the traditional market to buy supplies also the reason why an online business would still be a prospective business.

Segmentatif targeting market may pave the way your online business success. For example, selling complementary goods hobby such as painting, gardening, automotive, and photography. Or, Aim market is wide enough to trade in clothing and food.
Market control can also be done by conducting in-depth research on your business plan.

Preparing Delivery Services
E-shop customers want practicality and instant. They do not want to spend the sweat to get the items they want and need. Plus, they do not want to wait long until the item in hand.

Therefore, prepare your system delivery of goods as possible. Perform surveys of delivery services that can support your efforts. Delivery service usually also provide a subscription service with a more affordable cost.

Apply Good Management
Online business management is not just about selling site maintenance, but also marketing management, supply and distribution of goods, the accounting records. If you feel you need a partner or employee, do not hesitate to find someone who can help you. Of course, these decisions still need to go through the various considerations. Who knows, by working together, your business has done will take you to the top of success

8 Tips to Start Franchise Business

One easy way to start your own business is with franchise business . Franchise Business fans just choose what he wants to start, of course, with the ability providing enough capital and expertise they have.

There are many types of franchise business. Starting from food business, washing clothes, until the service moved. Every business can also be initiated in accordance with the ability providing capital because the franchisor usually makes the level of the prospective buyer to choose a license.

Before deciding to choose a specific franchise, make sure you have everything needed to start this business as reported by the site konsultanwaralaba.com.

Knowledge
The initial phase of any business is knowledge about the business you will attend. Conducting research on the system and the type of franchise you're interested. Also Enrich your 'capital' with knowledge about the legal aspects relating to the business.

Capital
Calculate the Capital you have when going to determine what type of franchise business that will be your field. If unsure, start with the lowest rate offered by the franchise giver. Make sure you are also able to meet other requirements such as availability of space and storefront.

Following the System.
After settling on one type of franchise, focused and committed to follow the system defined by the franchise. Make sure you do not violate the agreed rules.

Qualified Human Resources
If you will hire someone else, make sure they have a quality that can support your efforts. Do not forget to increase employees skill by involving them in various training regularly.

Do not just focus on marketing and management system, but forget about the professional development of employees. Because, those who become forefront in the development of your franchise business.

Good Management
The popularity of franchise brand that we stretcher will not mean anything if we do not manage our business well. Management here is not just about the financial condition, but also how to maintain and grow the business.

Make a good business plan. Although the franchise business owner has its own standards, does not mean you do not need your business plan. With good planning, your business may be growing, or even start your own franchise brand.

Innovative and Creative
It is also necessary to develop your franchise business is innovation and creativity. Thinking outside the box to achieve success. For example, using a unique way to promote your business.

Business Relation
Business success is also determined by your ability to maintain relationships with business partners, customers, and employees in your company.

Consults
Although currently a lot of literature that gives an explanation about franchise business, consult with the consultant remains the best way to find a solution to every problem you face. Seek a trusted and experienced franchise consultant. They usually will provide guidance from the beginning until you can run your own business.